StoreYourBoard
StoreYourBoard is an award winning eCommerce company and the top online retailer for outdoor gear storage. Despite their major success, StoreYourBoard was lacking any sense of branding or visual consistency across their website, emails, and marketing material.
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Rather than a complete rebrand and logo overhaul, the main initiative was to realign the companies identity to connect with consumers in the outdoor industry. In doing so, I instilled a much more polished, professional appearance that could be conveyed on the primary storefront and further supported across all forms of communication.
Website Redesign
While keeping the existing structure and framework in place, I was challenged with giving the storefront an overall facelift. By dissecting the sites content and analytics, I was able to improve the layout and design of each page to provide a much more concise, customer friendly shopping experience. As a result, StoreYourBoard.com saw a 37% increase in conversion rate, along with a 135% increase in YOY growth.
Old Home Page
New Home Page
Comprehensive Web Style Guide
New home, category, and product pages along with
a redesigned cart & checkout flow
Further branding examples across email, web, and retail packaging.
